Effortless (2021) by Greg McKeown challenges the belief that achieving meaningful results always requires intense effort or overexertion. Instead, this practical guide teaches us that accomplishing more often means doing less: less complexity, fewer distractions, and clearer boundaries. By cultivating gratitude, setting precise objectives, and simplifying daily tasks, we can reduce overwhelm and enhance productivity. Ultimately, McKeown provides straightforward techniques to maximize outcomes with minimal input, transforming demanding projects into manageable, effortless actions.
Greg McKeown is a bestselling author, speaker, strategist, and host of the podcast What’s Essential. His two New York Times bestsellers, Essentialism: The Disciplined Pursuit of Less (2014) and Effortless: Make It Easier to Do What Matters Most (2021), have collectively sold over three million copies worldwide and been translated into 40 languages. McKeown's insights have appeared in publications like Fast Company, the New York Times, Fortune, and Harvard Business Review. Recognized internationally, he's been named a Young Global Leader by the World Economic Forum and has advised major organizations, including Apple, Amazon, Google, Microsoft, Nike, X, and the Navy SEALs. McKeown holds a master’s degree from Stanford University and is currently pursuing doctoral research at the University of Cambridge.