Made to Stick explores why some ideas are unforgettable while others are quickly forgotten. In a world where attention spans are short and information overload is the norm, it's crucial to know how to communicate ideas that will stick in people's minds. Through real-world examples and research, the authors, Chip and Dan Heath, provide practical tips and insights on how to make ideas stick. Whether you're a marketer, a teacher, a business leader, or simply someone who wants to communicate effectively, "Made to Stick" offers valuable strategies for crafting messages that will endure and inspire action.
Chip Heath is a professor of organizational behavior at Stanford Graduate School of Business, where he teaches courses on business strategy and organizations. He received his Bachelor's degree from Texas A&M University and his PhD in Psychology from Stanford University. Along with his brother Dan Heath, he has written several best-selling books, including "Made to Stick: Why Some Ideas Survive and Others Die," "Switch: How to Change Things When Change is Hard," and "The Power of Moments: Why Certain Experiences Have Extraordinary Impact." Chip Heath's research and writing focus on understanding what makes ideas "stick" and how people can make positive changes in their lives and organizations.