"No Rules Rules" (2020) explores the transformative journey of Netflix, unveiling the innovative management strategies behind its rise from a modest DVD-by-mail service to a global entertainment titan with over 200 million subscribers in 190 countries. Co-authored by Netflix CEO Reed Hastings and business expert Erin Meyer, the book delves into the company’s culture of employee freedom and responsibility. This philosophy not only fueled Netflix’s evolution through four significant stages over 15 years but also cemented its reputation for unparalleled innovation in the competitive entertainment industry.
Reed Hastings, an American billionaire businessman, is the co-founder and Executive Chairman of Netflix, with a background in software development and a notable role as co-CEO. Alongside his contributions to Netflix, Hastings engages in various boards and non-profit organizations.
Erin Meyer, a professor at INSEAD, one of the leading international business schools, is recognized for her expertise in global management practices. She is the author of "The Culture Map", a guide to navigating international business through understanding cultural differences.