Michael E. Gerber’s The E-Myth Revisited is a revised and updated version of the classic The E-Myth that shatters common myths about starting and running a small business. With sharp insight from years of experience, Gerber explains how assumptions, expectations, and technical expertise can hinder success. The book walks readers through every stage of building a business, emphasizing the crucial difference between working in your business and working on it.
Michael E. Gerber, hailed by Inc. Magazine as "the World's #1 Small Business Guru," is a legend in entrepreneurship. As co-founder and chairman of Michael E. Gerber Companies, he has spent over 40 years helping businesses succeed. With more than a dozen books, he has guided entrepreneurs, especially those with technical skills but little business experience, toward lasting success.