The Lean Startup (2011) is a guide for entrepreneurs and tech companies aiming to build sustainable businesses. Rooted in principles from lean manufacturing and agile development, the methodology emphasizes the importance of rapid prototyping and a customer-centric approach. By using scientific experimentation and data-driven decision-making, it enables businesses to validate their ideas with real-world evidence, reducing the risk of failure.
Eric Ries is an entrepreneur and author best known for pioneering the Lean Startup methodology. With a background in software engineering, Ries co-founded and served in various tech companies before focusing on business strategy. His book, "The Lean Startup," has become a foundational text for entrepreneurs and innovators. Supported by real-world case studies, his ideas have been widely adopted across startups and established corporations alike. Ries' contributions have made him a leading voice in modern business development practices.